The New Digital Media Series Provides a Comprehensive Technical Introduction to the Foundation Technologies, the Current and Emerging Technologies and Key Market Developments to Non-Specialists.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c56808) has announced the addition of Digital Media Series to their offering.

The media market is on the verge of massive changes driven by new developments in broadband technology and consumer electronics. The arrival of Digital Media results from the convergence of telecoms, media and IT.

The new Digital Media Series examines the global Digital Media market, including in-depth analyses of the market and the various trends and developments. Convergence and Media Centres for the digital home are discussed, as are developments in the content and media markets. The report provides insight into trends such as social networking and User Generated Content (UGC), and examines the revitalised Internet economy. The key Internet Media players such as Google and Yahoo! are also discussed throughout. The report includes market overviews and statistics for Digital pay TV, Digital terrestrial TV (DttH), Interactive TV (iTV), Broadband TV (IPTV), Mobile TV, Digital Video Recorders (DVR/PVRs), and High-Definition TV (HDTV) and datacasting.

The series is intended to enable readers to understand the current market trends and foresee likely market developments relevant to the emerging Digital Media.

The new Digital Media Series is a compilation of the following publications:

* Global Internet - The Emerging Internet Economy

* Global Digital Media - Volume 1 - Industry Convergence Continues

* Global Digital Media - Volume 2 - Content and Applications Markets

* Digital Media Technology - Digital TV, Mobile TV, IPTV, MPEG report

* Internet Technology report - Volume 1 - Infrastructure

* Technology - Internet - Volume 2 - Web Development & Audio-Visual Coding

* Technology - Internet - Volume 3 - Internet Protocol

* Global Internet - The Emerging Internet Economy

* Global Digital Media - Volume 1 - Industry Convergence Continues

* Global Digital Media - Volume 2 - Content and Applications Markets

* Digital Media Technology - Digital TV, Mobile TV, IPTV, MPEG report

* Internet Technology report - Volume 1 - Infrastructure

* Technology - Internet - Volume 2 - Web Development & Audio-Visual Coding

* Technology - Internet - Volume 3 - Internet Protocol

The media market is on the verge of massive changes. Digital Media has arrived with the convergence of telecoms, media and IT. Some DSL and cable based-broadband networks are moving into triple play models, delivering voice, data and video services. Broadband TV (IPTV), Digital and Personal Video Recorders (DVR or PVR) and Video-on-Demand (VoD), are a few of the prominent services which provide potential opportunities for emerging digital media companies.

The author is clearly starting to catch glimpses of the new, converged world in which companies such as Google, eBay/Skype, Yahoo!, Vonage, AOL, MSN, News Ltd and Amazon are jockeying for position; with alliances and mergers occurring. There will also be more and more structural separation between content and distribution, and the one-size-fits-all telecoms, broadcasting or newspaper model is on the way out. New digital media distribution formats around the Internet, triple play, IPTV, podcasting, DVRs and blogging are already emerging. A key reason that the market is suddenly turning towards digital media is the opportunity it presents for attracting new revenues, especially from advertising. Companies will need to develop new business models to succeed in this highly competitive and customer-centric market.

Businesses are also increasing their use of the Internet for e-activities such as transactions, online trading, website marketing, email and other forms of related communications. It is estimated that around one million companies worldwide now rely on the Internet economy for more than 50% of their revenue.

The enormous increase in video based applications from 2008 onwards will see a rapid demise of the old telecoms infrastructure. The national backbones will need to be dramatically upgraded to cope with the increased traffic. If unchecked; incumbents may use this situation to try and limit video-based access to the Internet media companies, and tax them for their use. This will test the neutrality of the Internet and create some serious regulatory battles. Given how critical the Internet is for Digital Media we have included research on business models for the new Internet economy, and examined the underlying trends that are occurring.

The new Digital Media Series provides a comprehensive technical introduction to the foundation technologies, the current and emerging technologies and keymarket developments to non-specialists either entering or working in this expanding market. The series also examines the global Digital Media market, including in-depth analyses of the market and the various trends and developments.

For those with a need for more detailed discussion of the various digital broadcasting technologies, the series reviews the propagation of radio waves, the established analogue broadcasting techniques and the resulting spectrum management arrangements in which digital broadcasting takes place. Key technical and commercial trends and principles which characterise the digitisation of broadcasting are also summarised.

The new Digital Media Series is a unique publication which provides critical insights, explanations on technical applications and market analyses on industry developments and competing technologies. Corporate managers, financial and investment consultants, IT consultants and Government and education bodies will find this series particularly useful.

Companies Mentioned:

* Amazon

* AOL

* eBay

* Google

* MSN

* News Ltd

* Skype

* Vonage

* Yahoo!

For more information visit http://www.researchandmarkets.com/reports/c56808